In this video, I talk about untapped markets for dropshipping and how I quickly added an extra $3k/day in sales for one of my brands by expanding to Germany.
Germany is just one example of an untapped market for dropshipping. These markets have less competition, mainly due to the language barrier (the majority dropshippers only focus on English speaking countries).
Here’s what I cover in the video: quick strategy overview, how to pick a market, the untapped markets with the most potential (in my opinion), and how set up & launch your store.
I also take you inside my ads manager to show you exactly how I launched the German store with Facebook ads using data from my existing store.
- Less competition due to the language barrier
- Can re-use “winning products” from the US
- A lot of scaling potential if you pick the right market
Picking a Market (Requirements)
- ePacket shipping or better
- High GDP per capita, >$30k preferably (correlated with the amount of disposable income people have to spend buying products online)
- Strong language barrier (the majority of the population isn’t fluent in English)
- Large population (the larger, the more scaling potential)
- The population uses the same social media platforms (i.e. Facebook, IG)
List of ePacket Countries
United States, Australia, Austria, Belgium, Brazil, Canada, Croatia, Denmark, Estonia, Finland, France, Germany, Gibraltar, United Kingdom, Greece, Hong Kong, Hungary, Ireland, Israel, Italy, Japan, Latvia, Lithuania, Luxembourg, Malaysia, Malta, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Singapore, Spain, South Korea, Sweden, Switzerland, Saudi Arabi, Turkey
- Germany ($44.5k gdp per capita, language barrier, large population of 83 million)
- France ($38.5k gdp per capita, language barrier, large population of 67 million)
- Italy ($32k gdp per capita, language barrier, large population of 60 million)
- Sweden ($53k gdp per capita, language barrier, population of 10 million)
- Norway (massive $75.5k gdp per capita, language barrier, population of 5 million)
Store & Ads Translation
- Extremely important, the reason this works so well is the language barrier. If you write with flawless grammar, they will instantly trust the site a lot more
- Setup & design the store in English
- Hire a translator on UpWork or leverage your network, native speaker
- Translate everything – store, ad copy, video script
- Ideally, get a second person to proofread
- The same strategy as I show in my videos but only focus on that one country
- If you have previous LAAs from the same product with an international store, use those
- Hire VAs that speak the language to handle requests, OR
- Use google translate back & forth (not very professional but good enough to understand each other and serve customers)
*** Important Things That I Forgot to Mention in the Video
- You should charge your customers in their local currency to increase trust. That is why the German store I showed in the video charges in Euro.
- Ideally, you should get your brand domain name with the local extension (i.e. “.de” for Germany, “.fr” for France… etc)