Instagram Influencers in 2019 | Ultimate Guide for Dropshipping/E-Commerce

In this video, I go over Instagram page influencers for dropshipping & e-commerce in 2019.

Specifically, I cover:

  • The pros and cons of using Instagram influencers
  • How to find Instagram influencer pages to promote on
  • How to determine if it’s a good influencer page
  • What type of content works well on Instagram
  • How you should write your caption
  • Negotiating tips
  • Other tips & tricks

Pros

  • More reach for the same price vs FB ads
  • Fixed price, posts can go viral
  • Can run ads that would be disapproved on FB (i.e. before and after results)
  • Can get a store to 5-figures very quickly

Cons

  • Hard to manage. Need to keep track of scheduled posts, schedule posts ahead of time, communicate with pages and reach out to new ones
  • Extremely competitive because of the low barrier to entry. If you promote a product continuously for a few days straight a ton of marketers notice and will copy your store/product. They also copy your ad and promote on the same pages.
  • No analytics. When you’re running multiple simultaneous promotions, hard to tell which is bring sales (besides post engagement).

I recommend using IG influencers only to test products if you’re a beginner, then switch to FB ads so that people don’t copy you right away.

Where To Find Pages

  • Explore page
  • Searching keywords related to your niche
  • Starting from one good influencer and browsing suggestions

How To Determine If It’s A Good Influencer

  • Video views and likes. One of the least significant metrics however because they can be bought at a fraction of a penny
  • Comment engagement: product related-engagement is what you want, not emojis or “Wow” “Great!” “Keep it up!”
  • Personal favorite: top comments. A really good influencer will have very active comment sections, with some comments getting 300-1000+ likes. This is hard to fake and tells you there’s real engagement
  • Once you start buying ads, tons of pages DM you to buy ads. These pages usually aren’t great

What Type Of Content To Use

  • The goal is to make your post fit in with the influencers other content
  • Don’t want it to look too much like an ad
  • Make text posts with InShot
  • Video tends to work best but depends on the page
  • Be creative!

Caption

  • No need to overthink it, ad video/picture is much more important
  • Tell people to visit the link in your bio

i.e.

@beautycharcoal is the best way to whiten your teeth naturally 😀
Get it while it’s still 50% off + free shipping, link in bio
👉 @beautycharcoal 👈

Negotiating & Other Tips

  • Offer 30% less as a “first post discount” and say you will work out a bulk deal for 5 posts if it does well
  • Negotiate a bulk deal with good pages, easier to manage + saves time, don’t have to renew every day
  • Keep track of promos with a spreadsheet
  • Ask for screenshots of post insights when they take it down to track important metrics
  • Best time to post is usually around 3-4PM EST
  • Have multiple ads so you can switch between them. This makes a huge difference when you are posting often on one page

2 Replies to “Instagram Influencers in 2019 | Ultimate Guide for Dropshipping/E-Commerce”

  1. Hello there
    There is something I wonder.
    Are you following your videos to your trainees and leaving them alone?

    Or do you have a team that supports them in their work?

    This type of training is often told until the training is very much. Then you can’t find anyone to ask if you get stuck.

    I have my website. I think I’m making something wrong. I’m investigating new tactics.
    Say what?

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