$5K/Day Facebook Ads Scaling Strategy For Dropshipping & E-Commerce [Step-By-Step]

In this video, I explain the strategy I use to scale Facebook Ads campaign from $0 to $5K in daily ad spend within just 10 days using lookalike audiences. I also give tips and tricks on how to get the best ad performance and which type of ad you should use.

Requirements

• Need a proven product that’s getting sales
• Need a good video ad
• Pixel already installed on your store

Setting Up Your Video Ad

• Create post in Ads Manager
• Use same post ID for each ad so that all engagements go to the same post

Warming Up Your Pixel

• Promote your product with IG influencers for cheap traffic (this should be profitable)
• OR run a PPE campaign to Worldwide, excluding US, UK, AU, CA to get cheap video views then build 95% vid viewers audience

Building Lookalike Audiences

• 95% vid viewers 30
• Buyers 30
• ATC 30
• IC 30
• WV 30
• VTS 25% 30
• $50 budget each ad set (less than that won’t be enough for FB to optimize)
• Separate campaign for main 4 countries: US, UK, AU, CA
• For US, test 1%, 1-2%, 2-5%
• For UK, AU, CA, test 2%, 2-5%, 5-10% (smaller population)

Optimization

• Determine breakeven ROAS (including payment processor fees, COGS & other expenses)
• Kill ad sets below breakeven ROAS
• Top performing ad sets, duplicate into manual bidding ad set and raise budget to $200
• Manual bid 2-3 times your target cost
• If the MB ad set is performing well after 48 hours, keep increasing budget 50%

Retargeting

• Easiest conversions, most important part
• Retarget IC 7, ATC 7, IC 30, ATC 30, WV 30, 95% vid viewers, 75% vid viewers
• Retargeting campaign should have the highest ROAS out of all your campaigns